The Gist: Your niches or called Content Pillars tell SocialGPT what you post about so it can generate ideas that actually fit your audience and goals.

What Content Pillars do

Content PIllars shape everything: your Ideas feed, Chat suggestions, and what SocialGPT considers "relevant" when analyzing competitors or coaching your posts.

How to edit your niches

1. Click your profile picture in the top right corner

2. Scroll down to Content Profile

3. Add, edit, or remove pillars

What to include

Use 3–6 pillars total. Each pillar should include:

• Your audience - i.e. "Tips for content creators and business owners…."

• Your promise - i.e. "Help people quit their 9-5 jobs and start their own businesses"

• Your content formats - i.e. tutorials, breakdowns, POV storytelling, product reviews

  
  

Common mistakes

Too broad
"Fitness" or "business" will give you generic ideas. Be specific: "home workouts for postpartum moms" is infinitely more useful.

Too many pillars
More than 6 dilutes relevance. Focus on the 3–5 topics you actually want to post about.

No audience or outcome
"Meal prep" doesn't tell SocialGPT who it's for or why it matters. "Quick high-protein dinners for weight loss" gives the SocialGPT a lot more to work with.