Analytics
Open Analytics from the navigation to review performance across your connected social accounts. The editor is your landing page; account metrics and charts live in Analytics.
Look at the post behind the numbers.
Compare like with like.
Look at posts from the same platform and time period. A short action clip and a detailed tutorial serve different purposes.
Performance
The Performance view combines views, likes, comments, and shares with a chart of activity over time. Connect social accounts when prompted, then allow time for your posts and metrics to sync.
Time range
Use the time selector to choose Last 24 hours, Last 7 days, or Last 28 days. Compare similar periods when reviewing progress. Views count views of your content, not necessarily unique people.
Explore your content
Below the overview, review your posts and their available metrics. Content published across platforms can be grouped together, helping you compare the same piece of content in different places. Review suggested links between posts when they appear.
Open a post to investigate the content behind a result. Look at the opening, topic, length, and editing choices before deciding what to try in your next video.
Audience
Switch to Audience for a profile-level view of your connected accounts: followers, average views per post, engagement rate, and posting cadence. Read the labels for each metric; audience summaries do not all use the same time window as the Performance chart.
Video retention
Where the connected platform provides it, retention information helps you understand how long people watch. Review it alongside the edit. A slower opening or a long pause is a useful hypothesis to test, not proof of why a post performed a certain way.